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Bieler is a respected C-level executive and one of the pioneers of digital business and culture transformation. He currently holds board member positions at several large companies.

Frankfurt, Germany/ Sofia, Bulgaria, June 21, 2022

The technology and consulting company DIGITALL announces Gregor Bieler as the Chairman of the Advisory Board, effective from June 2022. Bieler has a strong background in digital business and culture transformation and will lead DIGITALL’s Advisory Board to ensure the company’s sustainable success on the way to becoming a leading provider of next-generation solutions for Digital Transformation in Europe.

Gregor Bieler is a respected leader, entrepreneur and CEO of Aparavi Software AG, building upon more than 15 years of experience in digital business. Among his other roles, Bieler was VP in Sales & Marketing at Logitech Europe, bringing significant growth to the company through a tactical repositioning of the Consumer Electronics & E-Commerce division. He also transformed payment processor PayPal into customer-centric e-commerce and market-leading online payment service provider as Vice President and Managing Director.

Until 2021, Bieler was a member of the Executive Board and General Manager at Microsoft Germany GmbH, where he was responsible for the partner business. Bieler's outstanding achievements earned him the "IT Channel Managers of the Year" award twice in a row. Bieler is also a board member at several leading companies including Dustin, ATOSS Software AG, and Allterco Robotics. Bieler brings a wealth of experience to DIGITALL and building upon his previous role as a member of the Advisory Board at the company, he will help DIGITALL’s business scale globally, and across its partner ecosystem.

Ivaylo Slavov, CEO of DIGITALL, welcomes Gregor Bieler as Chairman of the Advisory Board: “For us, it is a privilege to be able to incorporate Gregor’s knowledge, experience, and sense for business innovation into our organization. I am convinced that his leadership style, his entrepreneurial spirit, and his global vision will be key in leading DIGITALL on the way to excellence and growth."

Gregor Bieler comments: “It's a great honor to be appointed Chairman of the DIGITALL Advisory Board. I'm excited to share my industry and leadership experience as well as my network with the exceptional leadership team to support DIGITALL‘s growth story. DIGITALL is a leader in Digital Transformation for companies of all sizes”. He adds, “The real asset is an outstanding team of experts around leading technologies for Cloud, Managed Services and Data & AI (i.e., Microsoft and Salesforce). The best is yet to come for DIGITALL!”

Adrian Yurkwich, Partner at Silverfleet Capital explains: “We are confident that Gregor’s experience and management skills will be of great value as we drive DIGITALL to become a leader in digital transformation and digital cloud experience in Europe. We look forward to working closely together over the coming months to create significant value for all stakeholders in the Company.”


We are DIGITALL – a digital leader born from two technology and business driven consulting companies with more than 20 years of success and experience on the global market. We deliver the next generation Digital Transformation & Digital Cloud Experience to enterprises by leveraging best-in-class partner technologies and our own innovative solutions, implemented by our experienced teams.

DIGITALL operates on a global scale with over 1,500 employees across 28 offices in 13 countries located in Europe and North America.

In addition to building a competitive portfolio, our team of expert employees has established strong relationships with strategic technology partners, including Salesforce, Microsoft, IBM, SAP, Cisco, Snowflake, Zuora, Mulesoft etc.