The two companies hosted a webinar where three experts delivered insights in a discussion on „The Sustainability and Subscription Business: A Perfect Match.“

Frankfurt, Germany/ Sofia, Bulgaria, March 24, 2022

On March 17, the technology company DIGITALL and the leading provider of cloud-based subscription software Zuora hosted a joint webinar devoted to sustainability and subscription business. Three seasoned industry experts joined the event to share their perspectives on how companies can be sustainable and successful by switching to subscription business models.

Frédéric Demierre, Senior Vice President Growth and Strategy at DIGITALL, Axel G. Heyenga, Director Industry, Strategy, Manufacturing, Automotive & Retail at Zuora and Yann Carré, Leader of Rent at Decathlon took part in the panel discussion on „The Sustainability and Subscription Business: A Perfect Match“. During the webinar, the three experts provided profound insights into how organizations can assess the potential for circular business opportunities and what key pricing strategies can help businesses monetize the value they create, making them viable and able to scale. The panelists discussed new circular subscription-based innovations that companies are embracing to ensure their continued growth and relevance, amid climate-conscious consumers.

As part of his talk, our colleague Frédéric Demierre explored the topic of how the subscription economy and the circular economy can boost each other and shared his view that companies can create a win-win situation by coupling both models. He stressed the fact that sustainability and environmental responsibility are no longer a “nice to have” option, but have already become an economic imperative. In this regard, Frédéric commented, that subscription business models are a clever approach to improve resource utilization and build a more sustainable global economy. He furthermore talked about the key performance indicators (KPIs) used by DIGITALL to measure the success of subscription-based business models.

“The successful implementation of subscription models depends on many factors such as good planning and the right strategy, the integration of systems, the orchestration of data, and the in-depth knowledge of all processes as well as the ability to work in a team. Switching to a subscription-based model is a transformation process that affects almost every aspect in a company and that is why it is of critical importance that all stakeholders are willing to take this journey”, said Frédéric Demierre.

Read more about subscription models and what they mean for business in our blog article.

As a Zuora certified partner, DIGITALL supports companies with the migration and implementation of Zuora’s cloud-based subscription management platform by offering end-to-end services including consulting & design, configuration, integration, implementation, change and performance optimization. DIGITALL offers a broad suite of solutions to integrate the platform into a complete customer experience environment including CRM, marketing, customer service or traditional commerce.

Learn more about DIGITALL’s technology partnerships.

Watch the webinar now


We are DIGITALL – a digital leader born from two technology and business driven consulting companies with more than 20 years of success and experience on the global market. By joining forces, we deliver the next generation Digital Transformation & Digital Cloud Experience to enterprises. We digitalize and protect customers, employees and data. Our customers rely on us to transform their core business processes in a secure way in the digital world.

DIGITALL operates on a global scale with over 1,400 employees across 27 offices in 12 countries located in Europe and North America.

In addition to building a competitive portfolio, our team of expert employees has established strong relationships with strategic technology partners, including Salesforce, Microsoft, IBM, SAP, Oracle, Cisco, Snowflake, Zuora, etc.

About Zuora

Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process across billing, collections and revenue recognition. Headquartered in the Silicon Valley, Zuora also operates offices in the U.S., EMEA and APAC, serving more than 1,000 companies around the world. To learn more about the Zuora platform, please visit www.zuora.com