At DIGITALL, we see leadership as a team effort. We lead with our thoughts and actions. We don’t run ahead, we run along with our employees because great leadership can only succeed with a collaborative spirit and eye-to-eye communication.
Our goal for DIGITALL is to create a culture of dialog and exchange, to learn from each other and take different opinions and ideas into account to build smart solutions and make the right decisions for our customers.
Chief Executive Officer
David D. Laux, CEO of DIGITALL, is responsible for driving the company’s global strategy, growth, and execution. With a proven track record of implementing successful practices and keeping up to date on emerging trends and technologies, he has established the value framework and relevant network for sustainable business and growth. David is a respected visionary leader known for his ability to combine growth focus with innovative thinking and a clear commitment to business objectives with a special human touch. His valuable insights and guidance have enabled the company to navigate change, capitalize on new opportunities and position DIGITALL as a leader in different analysts’ and partners’ recognitions.
Before DIGITALL, he co-founded and led ec4u expert consulting ag as CEO, the leading consulting firm for customer management in the DACH market. David also held various management positions, including district manager with Siebel Systems Inc. and Key Account Manager and CRM Manager at nova data AG/entory AG. With a background in business administration and industrial engineering, David has consulted and supported international companies in the telecommunications, banking, insurance, and financial services industry for more than 25 years.
Beyond his work at DIGITALL, David is an active business angel and investor in innovative Startups and serves on the advisory board of several European companies. He has also taught CRM at the University of Cooperative Education in Karlsruhe and authored/co-edited publications such as “CRM goes digital” and “Sales strategies for medium-sized businesses”.
David is passionate about golf and cooking. He loves to travel and explore new countries, cultures, and perspectives. His guiding principles are “people follow people” and “a good leader must be a good follower”, and that’s exactly how he leads DIGITALL with a human-centric leadership approach.
In his role as Chief Operating Officer at DIGITALL, Yordan Ginev is responsible for both the entire delivery organization and the company’s most valuable asset – its people.
Yordan manages the overall project management methodology and implements best practices and high standards to ensure operational excellence in the digitalization journey for all our customers. Parallel to this, he is leading HR, talent acquisition, sourcing and locations with the primary goal of strategically supporting recruitment and employee journey in all DIGITALL hubs.
Before being named Chief Operating Officer at DIGITALL, Yordan was in charge of HR, talent acquisition, sourcing and locations in the role of Chief HR and Supply Chain Officer. Prior to that, he led the Sales & Support Services division at BULPROS, where he was also one of the co-founders. Between 2016 and 2020, he was COO at innotec marketing. Previous to that, Yordan was also part of Addeco Bulgaria, where he took on several management positions. In 2022 he has been elected as a board member of the Association for Innovation, Business Excellence, Services and Technology (AIBEST).
Yordan is an IT entrepreneur with more than 15 years of international experience managing all levels of service operations with a global footprint in various industries. He has furthermore extensive expertise in successfully transforming global and domestic teams.
As Chief Financial Officer at DIGITALL, David Pronk oversees the company’s financial strategy, management, and performance across all business units and international entities.
He is responsible for the overall financial operations and governance of DIGITALL Group, IFRS consolidation, forecasting and business planning, corporate financial reporting & compliance, treasury, taxation, payroll, and control environment.
David has extensive experience in insurance, real estate, startup consulting, controlling and economics, financial accounting, and employee management. His journey with DIGITALL began 11 years ago, when he joined as an intern while completing his master’s degree in finance & accounting. David’s career path within the company has been marked by a steady progression through various financial roles, giving him a comprehensive understanding of DIGITALL’s operations and strategic needs.
Chief Strategy Officer
In her role as Chief Strategy Officer, Irina Mavrova is in charge of the Management Cockpit of DIGITALL.
The Management Cockpit has a central business management function in the organization, covering the entire value chain.
It acts as a steering committee that monitors, analyses, and evaluates the performance of all company areas and provides transparent input and advice on strategic decisions and actions needed. In addition, the Management Cockpit drives the creation and implementation of the DIGITALL business process framework. Irina furthermore collaborates on the development of the company’s strategic plan with the CEO and the rest of the senior leadership.
Before stepping into the position of Chief Transformation Officer at DIGITALL, Irina was Senior Vice President Strategy at the company. Prior to that, she was part of the senior management at BULPROS, one of the biggest technology companies in Bulgaria. There she led the DACH sales organization and successfully steered the extensive growth on the German market. She was also responsible for the management of strategic accounts and the overall development of the customer base and network. Before this, Irina gathered experience in market development and corporate investment banking at a leading French investment bank. Irina holds a Master’s degree in economics from the University of Mannheim.
Chief Information Officer
As Chief Information Officer at DIGITALL, Holger Hutzl is responsible for all IT and security matters.
This includes ensuring the smooth running of operations and the strategic development of this area to make DIGITALL future-proof on its path to digital transformation.
The focus here is on the increasing requirements in the areas of cyber security (NIS2 and DORA), infrastructure and workplace design, and the support of business processes through an appropriate system landscape.
Besides IT, Holger is also responsible for Facility Management, Fleet and Travel at DIGITALL.
In his 10 years at DIGITALL, he initially took on a management role within the Microsoft Business Unit, turning one of the most important and largest customers into a highly satisfied and long-term key account, built and established the ServiceDesk offering in the areas of Microsoft BizApp and Salesforce, and founded and expanded a branch in Bulgaria.
Holger has over 30 years of experience in the IT industry. With his extensive background in leadership positions in corporate IT, management and consulting – both nationally and internationally – he has a deep understanding of the internal IT landscape. Holger is also well-acquainted with business processes and the requirements and challenges faced by internal customers in IT consulting based on his own experiences in their day-to-day operations.
